If you aren't marketing your company on mobile devices, you could be leaving business and profits on the table. Here are some reasons why you should consider using mobile marketing for your business:
Everyone has a smartphone these days and by carefully choosing a mobile marketing strategy you can reach prospective customers more easily.
EMARKETER reveal that 77% of consumers now use smartphones to shop online (compared to just 46% using computers).
A host of options can be explored beyond the usual purchase model including features like augmented reality, gaming, loyalty programs and shopping trials.
Campaign spend on mobile channels often undercuts many traditional digital placements, and the creative itself is usually lighter—shorter copy, fewer assets, faster to produce.
Phones sit in people's pockets all day, so notifications and in-app messages reach them on a device they already trust more than a desktop banner. Add personalization and location-aware offers, and each touchpoint can feel tailored rather than broadcast.